Diploma of Personal Care Development & Promotion

Designed for those involved in the theoretical development and promotion of cosmetic and personal care products, this Diploma has a strong emphasis on marketing, positioning and pricing cosmetic and personal care products and promotions effectively in order to maximise sales. It also provides the knowledge to ensure all legislative requirements are met to ensure advertising compliance for cosmetics and personal care.

At the end of this course, learners will be confident in preparing and implementing various marketing strategies for a variety of cosmetic and personal care products. They will also have the skills to develop, price and position new and existing products, to take company brands to the next level.

Duration: 6 months

Assessment: Written assessments including projects relevant to the learners product interests

Course Units:

Evaluate the functions of ingredients in personal care products

Evaluate the safety of a product formulation

Design evaluations of personal care product performance

Evaluate product packaging

Profile the market

Conduct market research

Develop a marketing communications plan

Create a product development brief

Manage project time

Manage project costs

Apply compliance requirements in the promotion of personal care products (cosmetics)